Why Common Thread

Success shouldn't
make things harder.

Growth should give you options, not leave you guessing.

The information exists

It's just not
connected.

Your accounts tell one story. Your project plans tell another. The spreadsheet that ties them together lives with one person.

Bring the commercial view together. See what matters. Act.

Connect the commercial pictureIllustrative example
Cash£260kStarting position
Projects£600kScheduled income · 6 months
PeopleCapacity behind the work
Expenses£533kPlanned costs · 6 months
Common Thread£327k

Forecast closing cash

See the reserve gap before committing to your next move.

The price of success

Bigger decisions.
A clearer picture.

Answer the commercial question behind every opportunity, without building a bigger back office.

Win the work.

Can we deliver it profitably?

Connect pricing and project performance.

Know what the work earnsIllustrative example
Example project£48,000

Revenue is only the starting point.

Direct delivery costs£33,600
Gross profit£14,400
30%
Gross margin

Before overheads.
A clearer basis for pricing.

Grow the team.

Can we afford the next hire?

See capacity alongside cash commitments.

See the commitment before you make itIllustrative example
One week. One team.60 hours

Available before the next brief arrives.

20h to resolve.Replan the work, add support or revisit the timing.
Illustrative hiring scenario
£5kper month£30ksix-month commitment

Compare the ongoing cost with your forward cash position.

Plan what’s next.

What can the business support?

Bring today’s position into tomorrow’s plan.

Put the next decision in contextIllustrative example
Six months forward£327k

Forecast cash after £67k net movement.

£23k below the reserve target.Plan with the gap in view.

Why Common Thread

Built to make
you more capable.

Capability that stays with youIllustrative example
01
Connected systemsA shared commercial picture
02
Shared processesA rhythm the team can repeat
03
Readable insightThe confidence to act
Leadership
Operations
Finance

A team that can see, decide and act.

Built around your economics.

Time, people and expertise are your business. Our approach starts with the commercial realities of running an agency.

Technology. Operational experience.

Visibility is the start. We combine the platform with practical understanding of the decisions behind the numbers.

Capability that stays with you.

Clearer systems, better processes and insight your team can use. The aim is to strengthen how your business operates, without creating reliance on us.

Meet the thinking behind it

Your next chapter

Build the business
behind the work.

See how a connected commercial view can support your next decision.