01 / At around 10 people
It all comes back to you.
The founder knows everything. The business depends on it.
10 peopleFounder dependency
FounderTeam memberTeam lead
Make the numbers visible beyond the founder.
For agencies & studios
You built a business on what you do best. Common Thread gives your leadership team the commercial clarity to take it further.
The founder journey
Complexity starts to outpace visibility. Decisions get harder just as they become more important. A familiar journey might look like this.
01 / At around 10 people
The founder knows everything. The business depends on it.
02 / At around 20 people
Decisions happen naturally, but little is written down or shared.
03 / At around 35 people
Information lives across different systems. Answers take longer.
04 / At around 50+ people
Day-to-day operations crowd out the time to grow the business.
At around 10 people
The founder knows everything. The business depends on it.
Select a team size to explore
At every stage: more control, more margin, more time to lead.
Your discipline
Project-based, retainer-led or a blend of both. Understand the economics behind the work you make.
Explore the platformProject & milestone billing
Lumpy project revenue makes cash hard to predict. Connect the pipeline to your forecast and see which clients and services carry the studio.
£48k of fees, £36k of delivery costs. The timing matters as much as the total.
Built around your leadership team
Operational support and a purpose-built platform, with a place for the people already helping you run the business.
A forward view of cash, meaningful benchmarks and a shared reporting rhythm. Understand your position and bring better questions to each decision.
Your accountant remains part of the team. A practical playbook helps structure the books for consistent monthly reporting.
A shared reporting rhythm. A team ready to act.
A few practical questions
The details matter. Here is how Common Thread fits into the way you work.
Common Thread is built for growing agencies and studios. It helps founders and leadership teams making decisions about hiring, capacity, pricing and growth, who need a connected view of cash, margin and commercial performance.
No. Common Thread complements your accountant with a practical playbook for consistent monthly reporting. Without a finance director, founders gain a shared reporting framework and benchmarks. With one, your leadership team gains connected information to work from together.
Common Thread connects Xero or QuickBooks with your pipeline and project information. Your existing tools remain part of the picture, while Common Thread brings their commercial meaning together. We can discuss your particular setup in a demo.
Design and branding, motion and animation, product and digital, advertising and creative, production, PR and communications, content and social, and strategy and advisory — whether project-based, retainer-led or a blend of both.
Common Thread focuses on commercial visibility and operational decisions. It analyses project performance and brings it together with financial and pipeline information. It does not replace your task management, bookkeeping or accounts filing.
See how Common Thread can bring clarity to your next stage of growth.