Agency finance. Creative grade.

Commercial clarity
for ambitious
agencies.

Building an agency is hard. Running one shouldn't be.
Connect your cash, capacity and margin. Make the next move with confidence.

Take a product tour

One business. One connected picture.

Scroll through the layers

01 / Live & pipeline

See six months ahead.

Bring your live projects, invoicing schedule, prospective work and cash position into one rolling cash flow forecast.

Common Thread / Demo workspaceIllustrative data
CashflowKPIsProjectsOverview

Cashflow

Next 6 months
Opening cash£260kCurrent position
Scheduled income£600kLive project invoices
Closing cash£327kAfter £533k outgoings

Rolling cash forecast

Next 6 months
Live invoices £600kPipeline £150k potential
● Income● Outgoings━ Cash┄ With pipeline

Dashed scenario adds £150k pipeline evenly; baseline excludes it.

Live work and expected costs form your baseline. Pipeline shows what could come next.

02 / Finance

Know where you stand.

Turn your P&L actuals — revenue and business expenses — into industry benchmark KPIs. See what’s healthy and where to focus.

Common Thread / Demo workspaceIllustrative data
CashflowKPIsProjectsOverview

Financial performance

Last 6 months · Actuals

From P&L to perspective

Last 6 months · Actuals
Revenue £600kDirect costs £330kOverheads £150kOperating profit £120k
Gross marginNeeds attention45%
Operating marginOn reference20%
Direct costs / revenueNeeds attention55%

Illustrative reference KPIs · actuals, not forecast income.

From actuals to context: understand the performance behind the numbers.

03 / Projects

Understand what pays.

Explore completed work to understand margin and performance across your agency, clients, services and teams.

Common Thread / Demo workspaceIllustrative data
CashflowKPIsProjectsOverview

Project performance

Completed work

Where the margin comes from

£200k revenue · £140k costs · £60k profit
AgencyClientServiceTeam
AgencyAll completed work
30%
ClientNorthstar
40%
ServiceStrategy
40%
TeamStudio A
40%
Top-performing workNorthstar · Strategy · Studio A£80k revenue / £48k costs = 40% margin

Other work: £120k revenue / £92k costs = 23.3% margin.

Look beyond revenue. See which work creates the strongest margin.

04 / Clarity

See your next move.

Cash ahead. Financial health. Project performance. One connected picture to help you decide what to protect, improve and grow.

Common Thread / Demo workspaceIllustrative data
CashflowKPIsProjectsOverview

Your business at a glance

Connected overview

One connected picture

Leadership overview
Common ThreadClear to act3 signals connected
Cash flow£327k
Forecast cash in six months
£23k below the £350k reserve target.
Financial health20%
Operating margin · actuals
At the illustrative 20% reference.
Project performance40%
Northstar / Strategy / Studio A
10 points above the agency project margin.

Three connected perspectives. A clearer next move.

Go deeper into the platform

One business. One connected picture.

Explore Common Thread

See six months ahead.

Bring your live projects, invoicing schedule, prospective work and cash position into one rolling cash flow forecast.

Go deeper into the platform Select a chapter to explore
Common Thread / Demo workspaceIllustrative data

Cashflow

Next 6 months
Opening cash£260kCurrent position
Scheduled income£600kLive project invoices
Closing cash£327kAfter £533k outgoings

Rolling cash forecast

Next 6 months
Live invoices £600kPipeline £150k potential
● Income● Outgoings━ Cash┄ With pipeline

Dashed scenario adds £150k pipeline evenly; baseline excludes it.

Live work and expected costs form your baseline. Pipeline shows what could come next.

01 / 04
Live & pipelineFinanceProjects Commercial clarity

The Monday morning test

Better answers.
Better decisions.

The questions that matter, with the visibility to act.

01 / Cash

Can we afford to hire?

See six months ahead, with a cash forecast that moves as your pipeline moves.

02 / Margin

Where are we making money?

Understand which clients, projects and services drive margin — and where it slips away.

03 / Capacity

What can our team take on?

Bring resources, projects and pipeline together to see what the work ahead needs.

Built around your stage of growth

People behind the platform

Clarity is a platform.
Confidence is a partnership.

Operational support, paired with a purpose-built platform.

We understand the commercial realities of running an agency. Our technology brings the numbers together. Our experience helps you turn them into decisions.

Build the systems, insight and capability to grow — without building a bigger back office.

Meet Common Thread

Make what comes next count

More clarity.
More room to lead.

See how Common Thread answers the questions your business is asking.

Talk to the team