NOW IN OPEN BETA · FOUNDING COHORT PRICING
Building the industry standard for agency finance operations

Exit-ready.
Whether you exit
or not.

The agencies that scale profitably aren't lucky. They're systematic. We codify what they do – and make it accessible to agencies of any size.

Agency finance. Creative grade.
Start here

The questions you actually ask.

Not features. The decisions that keep founders up at night – and the visibility that answers them.

01Can we afford this hire?
Six months of real-time runway, before you commit.
02Are we profitable on this project?
Margins dissected by client, project, service, and team.
03What's our real runway?
A live cash flow forecast that moves as your pipeline moves.
04Which clients are worth building around?
Client profitability tracked over time, not guessed at.
05How much can I pay myself?
What the business can sustain – read monthly, not yearly.
06Are we ready to scale, or exit?
Operate to the standard acquirers look for, by default.
The difference

Three sources.
One picture.

Most agencies look at their finances in isolation. We connect your pipeline, project performance, and accounting software – then translate the output into visual clarity built for founders, not accountants. Traffic lights show what needs attention. Benchmarks show if you're on track. Context tells you what to do next.

PIPELINEPROJECTSFINANCIALCOMMON THREAD
CASH FLOW · SIX-MONTH ON TRACK
£0k£80k£160k£240k£320kRESERVE TARGET · £120KJul '26Aug '26Sep '26Oct '26Nov '26Dec '26Cash positionInvoicedPipelineRecurringRUNWAY 8.9 MONTHS · CASH £260K
Revenue per headHIGHER IS BETTERBENCHMARK£108,492ON TRACKPeople cost ratioLOWER IS BETTERBENCHMARK54%ON TRACKPayroll vs freelanceBALANCEPAYROLL 73%FREELANCE 27%BENCHMARK73 / 27ON TRACKNet profit marginHIGHER IS BETTERBENCHMARK21.4%ON TRACK
£0k£50k£100k£150k£200kTARGETAprMayJunJulAugSepOctNovDecJanFebMarRevenueExpensesYTD REVENUE £1.06M · 11 OF 12 ABOVE TARGET
£0.0M£0.45M£0.90M£1.35M£1.80MAprMayJunJulAugSepOctNovDecJanFebMarForecastActualsRevenue progress97% of £1,749,996 forecast£1,700,022 BOOKEDTEAM TO HIT TARGET · 6
AgencyClientProjectServiceTeamREVENUE & MARGIN BY AGENCY · CLOSED PROJECTS · TAP TO DRILLBrand & identityREVENUE£1.24MMARGIN42%Digital & productREVENUE£980kMARGIN31%MotionREVENUE£740kMARGIN26%StrategyREVENUE£520kMARGIN48%

Six months of runway, updated as your pipeline moves. Know when you can hire – before you commit.

Live and Pipeline

Drives a six-month, real-time cash flow forecast that updates as deals move.

Project performance

Closed projects dissected to show where margin is made and lost.

Financial data

Your P&L from Xero or QuickBooks, restructured into benchmarked KPIs.

Project performance

Where your margins are
made and lost.

Your favourite client might be your least profitable. Your most successful-feeling project might have the thinnest margins. We show you where the money is actually made and lost – so you can build around what works.

Made
Retainer clients
Brand strategy
Senior-led teams
Lost
Scope creep
Over-servicing
Junior-heavy delivery

ILLUSTRATIVE · VISIBILITY AT AGENCY, CLIENT, PROJECT, SERVICE & TEAM LEVEL

Reporting rhythm

Monthly clarity,
not quarterly lag.

Your accountant reports quarterly by default. Not because it's what you need – because it's what works for them. By the time the numbers land, the decisions are already made. Monthly reporting is current enough to act on, and fast enough to catch problems while they're fixable.

Quarterly · the lag

Four data points a year. You learn what happened a quarter too late.

Monthly · the clarity

Twelve. Each one current enough to change a decision before it's made.

The standard

Exit-ready means well-run.
Not for sale.

Built to the standard acquirers look for. Whether you sell next year or never, you benefit from operating this way today – the same foundations that make any business better to run.

Clean financials

Books kept to best practice, every month.

Real-time visibility

Six months of runway, always current.

Benchmarked performance

KPIs measured against the industry.

Documented operations

The systems, written down and repeatable.

From the founding cohort
“Before, we spent hours building cash flow forecasts in spreadsheets – always out of date, never confident enough to act. Now we have real-time visibility six months ahead. We know exactly when we can hire, which projects are profitable, and where margins are leaking.”
Founder, creative agency
Founding cohort
Built with founding agencies in London
The manifesto

Here's what we know to be true.

01The agencies that scale profitably aren't lucky. They're systematic.
02Monthly clarity, not quarterly lag.
03Exit-ready means well-run. Not for sale.
The point of all of it

Exit-ready,
so the next move
is yours.

More revenue. Stronger margins. A business valuable enough that what comes next is your decision – keep running it, scale it, or step away on your terms. Either way, you're in control.

Agency finance. Creative grade.