Turn your agency data into confident decisions - without a finance degree
REAL-TIME FINANCIAL INSIGHT for CREATIVE FOUNDERS and LEADERSHIP TEAMS who work in visuals, not spreadsheets
EVER ASKED YOURSELF...
Are We Pricing This Right?
What's Our Cash Runway?
Are We Actually Profitable?
Can I Afford To Hire?
How Much Can I Pay Myself?
Are We Saying Yes To The Right Work?
How Do I Prep The Agency For Exit?
THESE ARE BUSINESS CRITICAL QUESTIONS. SO WHY ARE THEY SO HARD TO ANSWER?
Financial visibility is no longer a luxury - it's ESSENTIAL.
Budgets are tighter. Costs are rising. Clients want more - faster - for less
But many creative founders didn't start out to manage cash flow or forecast margins.
Their first language is creativity, not finance.
Still, they're forced to navigate complex financial decisions - often in the dark
INTRODUCING COMMON THREAD
COMMON THREAD connects your existing tools and surfaces only what matters, when it matters.
No tab-hopping. No exporting. No spreadsheet archaeology.
Just clear, reliable insight you can act on.
ALL YOUR AGENCY NUMBERS, FINALLY IN ONE PLACE. Finance, PM and CRM data connected. No tab-hopping. No spreadsheets.
SEE WHAT'S COMING, NOT JUST WHAT'S GONE. Rolling 6-month cashflow forecasts that let you plan with confidence.
KNOW HOW YOU'RE REALLY PERFORMING. Month-on-month industry benchmarked KPIs, not lagging quarterly views.
GROW WITHOUT GUESSING. Revenue and headcount forecasts that show what you can afford, and when.
NO SURPRISES. Get notified in Slack when the numbers move, so you can act early, not after the damage is done.
FD-LEVEL INSIGHT, WITHOUT THE FD COST. Strategic clarity built for creative founders and leadership teams.
Built by agency founders, for agency founders.
COMMON THREAD is what we wish we'd had when running studios, translating the numbers into something that actually makes sense, so you can move from tracking performance to shaping it.
Sign up now to explore the platform
"We've loved the process and our clients now have a real incentive to get everything to us by month end now - we have less chasing to do and agencies get next level insight. It's a pretty symbiotic setup."
- Stephen Shorter, NICE Accounting
BUILT AROUND HOW AGENCIES ALREADY WORK.
COMMON THREAD plugs into your accountant or PM tools. You keep what's working; WE SUPERCHARGE IT.
No complex setup. No new habits to learn.
Just deeper insight, faster.
Built for creative agencies at every stage
Stabilising
Things feel busy - but unclear. You want visibility, control and confidence in the numbers before small problems become big ones.
Scaling
You've got momentum. Now you need systems that scale with you - not spreadsheets that slow you down or reporting that lags reality.
Future proofing
You know whats working. Now you want to grow with intent, tighten the books, build a business that's valuable - with or without you.
Because agencies are being forced to operate leaner, smarter, and with far less margin for error.
The old way of running an agency can't keep up. COMMON THREAD is built for this moment.